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| Find the best enterprise marketing management solution based on your business needs. |
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What Is Enterprise Marketing Management? |
Enterprise marketing management (EMM) is a category of software that uses a unified platform and role-based applications to manage the end-to-end processes of marketing departments. From planning and budgeting, to analyzing customer data and beyond, EMM provides a complete solution that drives growth and helps marketing departments achieve a competitive advantage—while accelerating their brands' speed to market.
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Benefits of EMM |
- Improve both the efficiency and effectiveness of marketing by increasing revenue generation, decreasing costs and waste, and reducing time to market.
- Improve collaboration, efficiency, and visibility across the entire marketing function, as well as reducing total cost of ownership.
- Benefit from a marketing system of record critical to delivering an integrated customer experience, resource optimization, and improved decision-making.
- Obtain more accurate, faster results, as well as improved feedback from marketing campaigns
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Enterprise Marketing Management Risks |
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- Marketing is no longer a function of the marketing department alone. Ensure that everyone who needs to be involved in an EMM implementation is involved—from the CEO to the online customer service representatives.
- Stringent guidelines imposed by the US Sarbanes-Oxley Act (SOX) have many companies under a microscope. The EMM solution you choose must be harmonious with all compliance management initiatives.
- Coordinated field marketing is critical to achieving a successful cross-channel customer experience and unified brand.
- Map the relationship marketing process from an enterprise level, not merely at the campaign level.
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Why Use the EMM Evaluation Center? |
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- Evaluate features and functions that support a methodical approach to campaign management, lead and list management, collateral and brand management, and other marketing activities.
- Compare the advantages and disadvantages of hosted solutions versus on-site EMM implementations.
- Understand how potential solutions will support your analytical and reporting requirements.
- Gain transparency. Make sure your solution is selected in an objective and fair way, so that all stakeholders benefit.
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Most Requested Research Related to Enterprise Marketing Management (EMM) |
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News Related to Enterprise Marketing Management (EMM) |
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"Your people, [TEC] and your product [TEC's decision support system] allowed Racal to quickly focus on a highly qualified group of suppliers."
- Greg Cruzan, chief technology officer, Racal Instruments Inc.
"I am delighted with the role that TEC has played in our search for the right system... and could not recommend [it] highly enough."
- Sean Reilly, IT manager, Largo Foods
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